a guide to microcopy
Those nifty simple sentences that make the difference - examples might be: how do I ask users not to opt-out, or to encourage them to pick a safe password, or reassure them about giving us their details.
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Simon Starr
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I spend an unhealthy amount of time worrying about this kind of thing and experimenting with different wording. I think microcopy is a lot harder than people give it credit for - it's one thing being able to fill your homepage with paragraph after paragraph of flowing prose but trying to deliver an important message in one short sentence can be really tricky!